Written by This is a fantastic introduction to best practices for online, direct-to-fan marketing, presented by Berkleemusic instructor Mike King at NARM 2011. A must-see for musicians and anyone working to engage fans or develop a social media strategy for their business. Video link: NARM video recap Embedded video below:
READ MORE »Posts tagged Berklee
midemblog integrates curated Twitter feeds
The midemblog Livestream coverage of the Rethink Music conference in Boston this week is a good example of integrating curated Twitter feeds into a web page. The panels are being streamed live side-by-side with curated, real-time, Twitter comments fed by @replies and hashtags (#rethinkmusic, #rethink, #berklee, #midem). Check it out here & here. What do you think?
READ MORE »Entrepreneurship and the New Music Industry
I recently interviewed Jason Fried, co-founder of technology company 37signals for Berklee Today magazine. The article draws parallels between starter companies and music careers. If you haven’t done so already check out 37signals’ great little business book, Rework. Thanks to Mark Small at Berklee Today for making this happen… You can read the full article here: […]
READ MORE »Why Do You Do It? — Pt. 1
Reading Simon Sinek’s new book, Start with Why I was struck by his statement that, “…people don’t buy WHAT you do, they buy WHY you do it.” Sinek describes a simple formula he calls the Golden Circle. The center ring is WHY, the middle circle, HOW, and the outer circle, WHAT. Most businesses he says, […]
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