RIP, Tom Petty

October 3, 2017 Off

I came late to the music of Tom Petty. I’d heard songs on the radio, but the pivotal moment came when my friend Jon Grier, at the time, an engineer at Music Annex in San Francisco, brought me into the control room to demonstrate the studio’s new Genelec monitoring system. He put on “Learning To…

By Eric Jensen

Coming together to fight climate change

August 17, 2016 Off

A recent AP piece argues that climate change is the most polarizing current social issue because it stimulates our intuitive tendencies toward collective action or individualism. The logic makes sense but that isn’t what happened in WWII. The country came together and galvanized its resources to fight a global threat. In The New Republic Bill McKibben…

By Eric Jensen

YouTube Revenues Explained…

March 23, 2016 Off

YouTube monetization is complex but well worth understanding in a music economy where every revenue stream counts. Attorney Chris Castle recently participated in a SXSW panel and posted an excellent guide to YouTube monetization on his MusicTechSolutions blog. A Billboard chart explains revenue splits for compositions, recordings, and videos, and Castle touches on the opacity…

By Eric Jensen

Learning How To Learn

April 30, 2015 Off

I read a lot…mostly nonfiction; business books, history, science, and cognitive psychology, not to mention the endless online journals, blogs, software tutorials, and news articles. When it comes to the practical application of Big Ideas retention rapidly fades. I have so many books I want to read I jump into the next one, hoping that…

By Eric Jensen

Was Alan Turing the Father of Hip Hop?

March 11, 2015 Off

The tragic story of brilliant British mathematician Alan Turing has been popularized in the award-winning 2014 film, The Imitation Game and recent books by Walter Isaacson and Steven Johnson. Turing’s work cracking the Enigma code, and developing the technology that would become modern computing has become part of the popular lexicon. Less well known is his…

By Eric Jensen

Beethoven’s Morning

August 15, 2014 Off

“Beethoven rose at dawn and wasted little time getting down to work. His breakfast was coffee, which he prepared himself with great care – he determined that there should be sixty beans per cup, and he often counted them out one by one for a precise dose. Then he sat at his desk and worked…

By Eric Jensen

Musicians Are Natural Entrepreneurs

June 17, 2013 Off

Berklee Today, the journal for alumni of Berklee College of Music, recently gave me the opportunity to explore the relationship between musical training and the skills of entrepreneurs. I interviewed several Berklee alumni who have gone on to create groundbreaking music technology companies serving independent artists. Derek Sivers – founder of CD Baby Panos Panay…

By Eric Jensen