In his new book, We First — How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an […]
READ MORE »Companies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound […]
READ MORE »As behavioral economist Dan Ariely notes in his book, Predictably Irrational, we live simultaneously in two worlds; one ruled by social norms, and the other determined by market norms. If you hire a professional designer to develop a website for you, they expect to be paid in cash. If they invite you to Thanksgiving dinner, […]
READ MORE »If you are interested in more of researcher Nancy Baym’s findings on the relationship between artists and fans download this pdf presentation. Good stuff!
READ MORE »
I’m taking a break today from the usual stuff to acknowledge two extraordinary woman I am very fortunate to call friends. Nancy on the river Nancy Santullo is a former fashion photographer who has dedicated herself to bringing clean water to the children of the Peruvian rainforest. When Nancy is not heading up river she is […]
READ MORE »
Thought Squad, a small LA graphic design firm, is a great example of a company that cares for their fans and is truly passionate about what they do. When you meet with them the creativity and energy explodes around you; books, logos, websites, music. If you are a customer you feel cared for. They genuinely take […]
READ MORE »Book Review: The Network is Your Customer — 5 Strategies to Thrive in a Digital Age by David L. Rogers (@David_Rogers ) When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was […]
READ MORE »Creating Effective Social Media Engagement: Generosity is the Emotion, Content is the Currency Authentic, trusting relationships are fueled by generosity and empathy. While online networks can seem abstract compared to connections in the ‘real world’, the same principles hold true. Web 2.0 is a conversational environment, not a broadcast channel. This is still confusing for some […]
READ MORE »I just had to repost this great essay by the wonderful musician Danny Barnes (who also happens to be an excellent writer).. I encourage you to check out the rest of his blog. Each entry is a gem! I Think I Know Why You Are Not Into Music Anymore
READ MORE »“The dramatically reduced cost of public address, and the dramatically increased size of the population wired together, means that we can now turn massive aggregations of small contributions into things of lasting value.” –Clay Shirky, “Cognitive Surplus” p. 161
READ MORE »
Written by