A list of business-related books referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Rework — Jason Fried and David Heinemeier Hansson Business Model Generation — Alexander Osterwalder and Yves Pigneur Inspired: How to Create Products Customers Love — Marty Cagan Start With Why –Simon Sinek Linchpin — Seth Godin Tribes — Seth Godin Enchantment — Guy Kawasaki Mash Up! — How to Use Your Multiple Skills to Give You an Edge, Earn More Money, and Be Happier — Ian Sanders and Davis Sloly Getting Things Done: The Art of Stress-free Productivity — David Allen The Innovator’s Dilemma — Clayton M. Christensen The Innovator’s Solution — Clayton M. Christensen Seeing What’s Next — Clayton M. Christensen
January 20th, 2013No Comments, Books, Communication, Economics, Ideas, Strategy & Marketing, by Eric Jensen.
January 11th, 20132 Comments, Books, Communication, Economics, Ideas, Strategy & Marketing, by Eric Jensen.
A list of creativity, problem-solving, skill-building and teaching/coaching resources. referenced in my recent seminar at The Royal College of Music in Stockholm, Sweden: Steal Like an Artist — Austin Kleon The War of Art — Stephen Pressfield Made To Stick — Chip Heath and Dan Heath Switch — Chip Heath and Dan Heath The Talent Code — Daniel Coyle The Little Book of Talent — Daniel Coyle Practice Perfect — Doug Lemov The Power of Habit: Why We Do What We Do in Life and Business — Charles Duhigg Think Better: An Innovator’s Guide to Productive Thinking — Tim Hurson Predictably Irrational: The Hidden Forces That Shape Our Decisions — Dan Ariely Thinking Fast and Slow — Daniel Kahneman
June 11th, 20112 Comments, Books, Communication, Ideas, Strategy & Marketing, by Eric Jensen.
Companies are most successful when their products meet fundamental human needs. Focusing on the unmet need creates an environment for product design and communication that speaks directly to human beings. What I learned from wraparound… As a product manager I sensed this intuitively, but I really saw it in action when I worked on wraparound teams organized to help at-risk kids and their families. Wraparound is a non-clinical planning process not dissimilar to product management, creative problem solving, and business model design. The process is simple to describe but very difficult to pull off successfully, in part because people are not used to thinking and speaking in the language of needs. A wraparound team is organized around the family and their natural community. The process begins by creating an inventory of the strengths of each team member. Next the team develops needs statements, and brainstorms strategies to meet those needs. The strategies are filtered to best align with the identified needs and the strengths of the team. Finally, the plan is executed and adjusted. Sounds simple, but guess what? If the needs are not correctly articulated the strategies are rarely successful. For example, “He needs to finish high school” or “She needs to stop taking drugs” are goals and outcomes not needs. Perhaps the real unmet need is knowing he can take care of himself, or that she can experience joy. That changes the entire conversation. Business is all about people too… The same ideas hold true in business. Every successful product solves a problem by meeting…
May 8th, 2011No Comments, Ideas, Los Angeles, by Eric Jensen.
I’m taking a break today from the usual stuff to acknowledge two extraordinary woman I am very fortunate to call friends. Nancy on the river Nancy Santullo is a former fashion photographer who has dedicated herself to bringing clean water to the children of the Peruvian rainforest. When Nancy is not heading up river she is advocating at the United Nations. In eight years she and her team have brought clean water to two remote villages serving over 450 adults and children. You can find her story here and learn out more about her organization by visiting: Rainforest Flow: A House of the Children Project. Virginia in her garden Virgina Paca is an architect and garden designer in Pasadena, California who had a simple idea: She wanted to grow her own food and connect with local farmers and businesses. Her garden took off, and at the height of the economic downturn she began giving away her abundance of organic produce. Each week she prepares beautiful baskets overflowing with fruits and vegetables and hand delivers them to a food bank, local businesses, and friends. You can follow her story, and take a peek inside her wonderful garden here. Thanks to The Woman’s Eye for profiling these two extraordinary women … and many more. Happy Mother’s Day!
May 6th, 2011No Comments, Communication, Ideas, Strategy & Marketing, by Eric Jensen.
Thought Squad, a small LA graphic design firm, is a great example of a company that cares for their fans and is truly passionate about what they do. When you meet with them the creativity and energy explodes around you; books, logos, websites, music. If you are a customer you feel cared for. They genuinely take an interest in who you are and the passion that drives your business. This creates a real trust. When you are in a crunch, you can give them the ball and they will create something new and exciting; and hit your deadline. When I wrote music for a living this was the experience I tried to give my clients. Music was an abstraction they couldn’t clearly visualize and the production process was beyond their technical skills. My clients were producers, directors and writers; creatives who needed a musical partner that could add a new aesthetic layer to their vision. Nothing was more satisfying to me than playing music for the first time and seeing that big smile light up … knowing I had hit the emotional vein. This has nothing to do with ‘social media’ but everything to do with successful business… Amazing Work + Genuine Caring = Fans who will talk about you I am not a visual designer and it is a great experience to be on the other side of that equation; to know that there is someone I can trust to capture the essence of what I do. How do you care for your customers? What turns them…