In his new book, We First — How Brands and Consumers Use Social Media to Build a Better World, creative director and blogger Simon Mainwaring makes a compelling argument for the need to redefine capitalism, factoring the social and environmental footprint into how we evaluate and support corporations. Social communication technologies provide consumers with an increasing array of tools fostering transparency and intentional, purpose-driven consumption. At first I thought Mainwaring was preaching to the choir, but as I continued to read this thorough and well documented manifesto I became more and more excited. There are many innovative examples and practical ideas here that can be applied by corporations, consumers, government agencies and non-profits to foster sustainable business practices and create a better world. Highly recommended.