December 19th, 2010No Comments, Ideas, Strategy & Marketing, by Eric Jensen.
Captain Beefheart Dies at 69 Iconoclastic musician and painter Don Van Vliet died today after a lengthy battle with MS. Many of his recordings including Trout Mask Replica, Lick My Decals Off Baby, and Clear Spot where game-changers for me. A true original who will be missed. Check out Van Vliet’s paintings here: Run Paint Run
December 9th, 2010No Comments, Music, Reviews, by Eric Jensen.
Check out this video by the great John Scofield and a killer quartet. I was very fortunate to know and study with John when I first arrived in Boston way back when. He is a wonderful person and a phenomenal jazz musician and innovator. This is a particularly good DVD with some nice extra footage.
The larger music business has always contained a smaller industry focused on selling the dream of success to independent musicians. In the Go-Go record label days, this involved access to decision makers and copious amounts of advice on making your music more “commercial”. Musicians hoped that Mr. Big would hear their amazing song, fall in love with it, and next thing you know, the band is flying around in private jets. Today’s pitch is that relentless, athletic Internet marketing will eventually build a brand and a full-time career. While many of today’s tools are powerful and can be very effective, the business models of these companies are built on selling services to musicians and are not necessarily dependent on the success of the artist. Marketing is key to the execution of every business plan, but by no means the whole enchilada. Successful businesses create products and services that meet fundamental human needs. DIY Internet music companies are serving the need of the musician to be acknowledged and feel empowered. Are you just as clear about your market and the needs you are addressing? People don’t buy what you do but why you do it. Without a clear vision of what makes your music extraordinary, and who you are serving, all the marketing in the world will not create a mega-successful brand. Most pro musicians have multi-faceted careers (performing, recording, producing, writing, publishing, teaching, orchestrating, etc.) and have spent tens of thousands of hours developing their craft. If you are seriously committed to a long term career…