Very interesting TED Talk by William Ury author of Getting To Yes. He discusses the role of community, the ‘third side’, in reaching consensus. William Ury: The walk from “no” to “yes” | Video on TED.com
November 30th, 2010
William Ury: The walk from “no” to “yes” | Video on TED.com
No Comments, Communication, Ideas, by Eric Jensen.November 27th, 2010
Why you don’t get anything done at the office…
No Comments, Ideas, Strategy & Marketing, by Eric Jensen.Take a look at this TED Talk by Jason Fried of 37signals. He argues that the traditional office structure is counterproductive to getting real work done. If you haven’t read it yet his book Rework is a must. You can read my conversation with Jason on entrepreneurship and the music business in a previous blog post. Another excellent read on productivity is The Way We’re Working Isn’t Working by Tony Schwartz of The Energy Project.
November 20th, 2010
The amazing Sid Jacobs pays tribute to Jimmy Wyble…
No Comments, Music, by Eric Jensen.On April 17, 2010 a host of guitarists paid tribute to the late, great Jimmy Wyble. Sid Jacob’s performances particularly hit me. I have the honor to share a chair in the LA Wirechoir with Sid and I am always in awe of his guitar mastery. Terry Carter documented the concert and you can follow the link to both of Sid’s performances here: Sid Jacobs from the Jimmy Wyble Tribute Jimmy was an extraordinary musician and human being who deeply touched everyone who knew him. The memorial concert was heartfelt, drawing stellar musicians from all over the country to pay tribute to this wonderful man. Thank you Jimmy! Enjoy Sid Jacobs’ Gershwin medley below…
November 4th, 2010
Social Media Marketing: Is This Really a Conversation?
1 Comment, Communication, Ideas, Social Media, by Eric Jensen.Social media is hyped as a powerful tool for ‘connecting’ with your audience. While the technology creates this potential, my experience has been that most social media usage is essentially one-way, direct mail. There are many people I have relationships with in the ‘real’ world whose communications with me via Facebook, email, Twitter, etc. are unsolicited self-promotion, certainly not a ‘conversation’. This can be annoying, and the net effect is to reduce the level of trust and credibility. When I receive unsolicited promotional material from strangers I immediately cross them off the list. When we opt-in we intentionally agree to accept ongoing promotional blasts but we can always unsubscribe if these communications don’t add value. An authentic conversation adds value in both directions. The real question to ask yourself is, “How can I help you?” If a band or artist I follow comments on a post of mine it means something, and of course it works the other way around. Before you hit the ‘Send’ button think about what you are really giving to your audience.
November 3rd, 2010
Career Tracks: Chi McClean, Part 3
No Comments, Interviews, Music, Music Industry, by Eric Jensen.Photo by Andrew Keller Chi McClean is an independent singer-songwriter currently touring in support of his 2009 release, Something Out There. In Part 3 of our conversation Chi discusses music publishing, endorsements, branding, and his next release. Read Part 1 Read Part 2 How are you handling your music publishing? CM: I set up McClean Music Publishing. I received my first BMI check a few months ago and it (the importance of publishing) really hit home for me. The more I know, the less I know (about publishing). It’s a labyrinth. I went to a Music Row Magazine awards festival at BMI in Nashville. I also met with Stage Three Music Publishing. (Songwriting ) is huge business down there. At a certain point whether it’s managers, booking agents, or publishing, it’s about bandwidth and how much you can realistically tackle in a meaningful way. You’re not doing yourself any good if you’re spread too thin. What’s the timeline on your new record? CM: I hope to have it out by the holidays. I think it’s going to be more focused on the songs. We were talking earlier about what people react to. I think it will be a simple, honest record. I’ve found my voice a bit more. There are some good songs here. You have endorsements with Taylor Guitars and Elixir Strings. How did you put that together and how have the endorsements worked for you? CM: Whether I had an endorsement or not, I love my Taylor. (I’ve been playing them) since 1999. I’ve been playing a lot…