Archive for January, 2010

Blog­ging is an indis­pens­able tool for build­ing a per­sonal brand online. RSS feeds pro­vide a slick way to man­age blogs and stay on top of your online com­mu­nity. Here are a few things musi­cians may find use­ful: If you are using a Mac, as many musi­cians are, you can add a folder to your Book­mark Bar for your favorite music related blogs. When view­ing a site in Safari, click the RSS but­ton in the URL address field. The page will change into a list of all blog posts for this site. The view can be cus­tomized with the tools in the right side­bar. Add a book­mark to the folder you have cre­ated for this page. When new posts are added, a num­ber indi­cat­ing new posts will appear to the right of your book­mark (as well as the Book­mark Bar folder). You can do the same thing with any RSS reader, but this is par­tic­u­larly easy with Safari. Review your favorite blogs each day and add com­ments to posts you are inter­ested in. Be sure to direct folks back to your blog or web­site to keep the con­nec­tion and con­ver­sa­tion going. This is a sim­ple, effec­tive way to stay con­nected with like-minded musi­cians and indus­try blog­gers. You can use RSS feeds to deliver cus­tomized con­tent in any num­ber of other ways as well. For exam­ple, if you are look­ing for a job, you can cre­ate a cus­tom search at Indeed.com (or any num­ber of other sites), view as RSS and book­mark. This is much more efficient…

January 27th, 2010

Support live music in LA

No Comments, Los Angeles, Music, by Eric Jensen.

One of the things I have really enjoyed since mov­ing to Los Ange­les a few years ago is the incred­i­ble wealth of skilled musi­cians liv­ing here. The boom years of the record­ing indus­try attracted and devel­oped a remark­able pool of tal­ent. One could work in music in this town for decades and still not meet half of the great play­ers and writ­ers. The live instru­men­tal music scene in LA is per­plex­ing. Any night of the week you can hear world class musi­cians that would be A Big Event any­where else, par­tic­u­larly out­side of the United States, yet the local scene never seems to take off. I would love to do my part to insti­gate change. One of the best ways to start change in a dif­fi­cult sit­u­a­tion is to fig­ure out what’s already work­ing and do more of that. On that note I have some ideas to start a con­ver­sa­tion with local music fans: CD release par­ties and spe­cial gigs always seem to be well attended by friends who gen­er­ally spread the word. Even if you don’t get out to see all the shows you would like, keep track of what’s hap­pen­ing each week in the clubs and post upcom­ing gigs by your favorite artists on Face­book, Twit­ter, your blog. It only takes a minute. Email artists you like. Get on their mail­ing lists. Ask them what they are doing to pro­mote local music and what you can do to help. Are they using social net­work­ing and the web to it’s fullest poten­tial? What clubs do…