November 5th, 2009

Music and The Curse of Knowledge

Books, Ideas, Music Industry, Strategy & Marketing, by Eric Jensen.
One of the great­est sources of alien­ation and dis­il­lu­sion for pro­fes­sional musi­cians is the pro­found sense that their deep love of music and life­long com­mit­ment to devel­op­ing their skill, is com­pletely invis­i­ble and unap­pre­ci­ated by non-musicians. It’s easy to becom­ing bit­ter when you see a crowd jump out of their seats for ‘The Chicken Dance’ at a wed­ding, yet the orig­i­nal piece of music you have rehearsed for weeks is com­pletely ignored and/or mis­un­der­stood by the few peo­ple that hear it (often friends show­ing up out of sym­pa­thy for the dis­en­fran­chised artist).

There is a ten­dency to try to bal­ance this phe­nom­ena by dumb­ing down the music, mak­ing a more ‘com­mer­cial’ record, hir­ing a mediocre singer sim­ply because they look good on stage and bring in a crowd. This only leads to fur­ther­ing the dis­tance between musi­cian and lis­tener, deep­en­ing the cycle of bit­ter­ness and iso­la­tion (“…nobody likes my stuff any­way, so I’ll just climb into a hole and write really weird music…”).

We want oth­ers to be as moved by music as we are. Why is this so dif­fi­cult for many of us to achieve? The expla­na­tion for this phe­nom­ena, and the way out of the artist’s conun­drum, is under­stand­ing The Curse of Knowl­edge. This prin­ci­ple is well artic­u­lated in Chip and Dan Heath’s book, “Made To Stick”, which I heartily rec­om­mend. The idea is that, once we know some­thing, it is very dif­fi­cult to imag­ine what our expe­ri­ence would be with­out that knowl­edge. A pro­fes­sional musi­cian has spent years devel­op­ing their abil­ity to hear, per­form, and under­stand music. The sim­ple act of lis­ten­ing to a com­mer­cial on tele­vi­sion trig­gers a com­plex array of asso­ci­a­tions, emo­tions, and phys­i­cal reac­tions that a non-expert does not experience.

So, how do we bridge com­mu­ni­ca­tion and under­stand­ing between musi­cian and audi­ence? The behav­ioral change must come from the artist. The key is to find com­mon ground for both par­ties. It has to be real to avoid the ‘dumb­ing down effect’. Put your­self in the listener’s posi­tion. How will they respond to your music, emo­tion­ally, phys­i­cally, the visual pre­sen­ta­tion, etc.? Of course, appre­ci­at­ing music is a very per­sonal expe­ri­ence, built on expo­sure through­out a life­time, but there do seem to be cer­tain musi­cal phe­nom­ena that res­onate almost uni­ver­sally and stick with peo­ple for hun­dreds of years. How can you use this idea to con­nect with your audi­ence with­out com­pro­mis­ing the deep­est, most per­sonal ele­ments of your work?

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