Eric Jensen

Michael Masnick’s great pre­sen­ta­tion at NARM 2009 really lit a spark in me. While many of us want to hold onto or mod­ify the old busi­ness mod­els in this indus­try, every­thing has changed. The sup­ply of dig­i­tal music far exceeds the demand, and most every­thing is avail­able in one form or another for ‘free’. The deval­u­a­tion of recorded music man­dates the devel­op­ment of new, inno­v­a­tive busi­ness and col­lec­tive licens­ing mod­els. As Tim Hur­son states in his book, Think Bet­ter, repro­duc­tive think­ing can only go so far. No amount of incre­men­tal improve­ment will ever turn an adding machine into a spread­sheet. Cre­ative prob­lem solv­ing, the back and forth between out-of-the-box think­ing and struc­tured strate­gic plan­ning, is the key to break­ing free from old par­a­digms and dead ideas into new, pro­duc­tive ter­ri­tory. The urgent need for new ideas increases daily as the globe shrinks and tech­nol­ogy con­tin­ues to disrupt.