Great Job For The Right Marketer This is a great time to think about what is really important; building community, connecting with others, giving back. Put your energy into solutions that are grounded in reality and make the world a little better place each day. Seth, thanks for sharing this!
February 20th, 2009No Comments, Music Industry, Strategy & Marketing, by Eric Jensen.
Courtney Holt at EconMusic Personally, I have never liked MySpace. It’s ugly and I don’t get the brand. There is too much going on. It has become the default bulletin board for musicians, but I don’t hear of anyone making money. With the majors onboard they have an opportunity and Courtney Holt has some good ideas. Let’s hope they can focus and build a tribe around a clear identity & business model. Independent artists and major labels have very different marketing needs and require different strategies but the line between the two camps continues to blur. Perhaps the killer app will be a marketing model that works equally well in both directions.
February 12th, 2009No Comments, Music, Music Industry, Strategy & Marketing, by Eric Jensen.
Over time, professional musicians can lose their spark after years of unexpected challenges in an ever changing and highly competitive industry. The profound love and commitment to the power of music can become tempered by the harsh realities of making a living. There’s an old joke: Q: How do you get a musician to complain?A: Give them a gig. We spend years mastering every page of Slonimsky’s Thesaurus of Scales and Melodic Patterns, only to discover a certain lack of relevance in the real world. The reality TV guy is just looking for some ‘wacka-chucka-wacka’ to move the thing along, and if there is any way he can get music for free you are cut out of the deal altogether! Perhaps the initial disappointment is our first ‘day job’. Or, when the glow of supporting ourselves full-time in music begins to wane, we realize that the challenging and lucrative work we seek remains elusive. The way out of this box is to learn the art of separating your love of music from the realities of building a career and making a living. Musicians have developed many unique and valuable skills that can serve them in a variety of contexts. I had a good run supporting myself composing and playing, well into my forties. My first 9–5 job (not counting the stuff I did as a kid) involved defining, creating and implementation complex, enterprise telecommunications call routing systems. Go figure. I knew nothing about this industry at the time, but was hired because of my experience as a…